Digital Analytics Fundamentals – Lesson 3.2 Key metrics and dimensions defined | YouTube

View the original here: http://www.youtube.com/watch?v=TW3gx4t4944

A great youtube video by Google Analytics: Digital Analytics Fundamentals – Lesson 3.2 Key metrics and dimensions defined

This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at http://analyticsacademy.withgoogle.com.

Lesson objectives: Define the terms “metrics” and “dimensions” and identify examples of each in Google Analytics. Understand how key metrics like “visitors,” “visits,” “bounce rate” and other interaction metrics are calculated. Understand how time metrics are calculated.

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